{"id":584,"date":"2021-02-18T02:58:00","date_gmt":"2021-02-18T02:58:00","guid":{"rendered":"https:\/\/yourpodcastcon.wpengine.com\/clone-of-how-a-podcast-can-grow-your-coaching-business\/"},"modified":"2021-02-18T02:55:20","modified_gmt":"2021-02-18T02:55:20","slug":"how-to-find-a-great-guest-for-your-podcast","status":"publish","type":"post","link":"https:\/\/yourpodcastconcierge.com\/how-to-find-a-great-guest-for-your-podcast\/","title":{"rendered":"How To Find A Great Guest For Your Podcast"},"content":{"rendered":"\n
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Using an interview format for your podcast has many benefits.  It\u2019s one of the best ways to keep episodes entertaining, informative and interesting. It also makes it easier to organically grow your shows audience, and gives you the opportunity to network with experts in your niche.<\/p>\n\n\n\n

Finding any guest for your podcast isn\u2019t difficult, but finding great guests can be.  So let\u2019s talk about how to find great guests for your podcast. <\/p>\n\n\n\n

If you want to consistently grow your audience, you will need to implement long-term strategies. <\/p>\n\n\n\n

Find Sources Within Your Niche<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

More likely than not, many podcasters within your niche also use the interview format.<\/p>\n\n\n\n

One tactic to not only find a great guest but to also grow your show, is to find podcasters and do an interview swap. This is a great way to establish a mutually-beneficial relationship with a podcaster in your niche, you get a guest whose expertise benefits your target audience, and you both get a chance to promote your show to a new set of listeners.<\/p>\n\n\n\n

Another tactic is to analyse the episodes of the podcasters within your niche. By going through their show notes and listening to their episodes, you may find the experts you need for your show. <\/p>\n\n\n\n

People who agree to guest on other podcasts once are more likely to say yes to your invitation. Just try to find a new angle that will allow them to discuss their expertise in a new way. This will keep things fresh for you and your guest.<\/p>\n\n\n\n

Networking<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

At its core, networking is an effective strategy for many because it creates relationships that help you to achieve your business goals. <\/p>\n\n\n\n

Traditionally, you can meet people through industry events, conferences or any activity where you can interact with people. With the right tactic and segue, you can mention your podcast and discuss ideas to create interesting content.<\/p>\n\n\n\n

Alternatively, you can reach out to participants of virtual events or members of an online community.<\/p>\n\n\n\n

Online communities that focus on one area can be a gold mine of potential interactions and relationships. Be active on social media platforms like Facebook Groups and Clubhouse,  and pay attention to people whose posts you think could lead to great podcast interviews. Post your need for a guest with specific criteria.<\/p>\n\n\n\n

Maximise your podcast\u2019s website<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Never underestimate your website\u2019s contact page. <\/p>\n\n\n\n

Create a form or process on the site specifically for people who want to be a guest on your show. <\/p>\n\n\n\n

Add in a calendar link so potential guests know the dates that are still available. They can then coordinate with their own scheduled availability. This tactic will minimise the time spent in coordinating your schedules.<\/p>\n\n\n\n

Reach out through social media<\/strong><\/h2>\n\n\n\n

Social media influencers who create content similar to what you want to talk about in your podcast, will likely accept an invitation from you. <\/p>\n\n\n\n

Similar to reaching out to podcasters, these influencers usually accept the chance to talk with a new audience. <\/p>\n\n\n\n

You may find it hard to approach \u201cfamous\u201d people if your show is just starting. A good tactic is to send a text, audio or video message that\u2019s unique and intriguing enough to catch a potential guest\u2019s attention. <\/p>\n\n\n\n